News. Technology. Ramblings.

A private equity firm focused on media predicts broadcast TV will surpass newspapers as the largest ad medium in 2008 and three years later “total Internet ad spend” will surpass broadcast TV.

press release

Full report

Chart

[Read more →]

Classified ads in American newspapers are quickly evaporating. So far this year, they are off 25%. At the same time, Craigslist is booming. Housing ads are up 85% from a year ago. Rental ads are up 120%. Even real estate are ahead 70%. , Craigslist charges a fee for employment ads in 10 [...]

[Read more →]

Here’s a visual aid for feeling the pain in the newspaper industry of recent layoffs.  As management searches for a bottom, it is likely the cuts will be deeper than necessary just to make sure of a bounce back in the right direction. Problem is, until you find the point at which you are making [...]

[Read more →]

USA Today founder Al Neurharth offered a defense of newspapers in the Friday edition of the paper. He tells us the print industry has a “bright future”. Neurharth bases this on a few circulation figures. What he fails to mention is that these are the exceptions that prove the rule. Neurharth gives circulation numbers for [...]

[Read more →]