A private equity firm focused on media predicts broadcast TV will surpass newspapers as the largest ad medium in 2008 and three years later “total Internet ad spend” will surpass broadcast TV.
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A private equity firm focused on media predicts broadcast TV will surpass newspapers as the largest ad medium in 2008 and three years later “total Internet ad spend” will surpass broadcast TV.
press release
Full report
Chart
Tags:business·newspapers·television