News. Technology. Ramblings.

NPR’s Marketplace ran a story this week called Newspapers seek new business models. The idea: Newspapers are no longer in the newspaper business but in the information business. Gannett’s attempt to generate new revenue streams is leading its reporters to spend time “updating a blog. Assigning videos. Writing TV scripts” and “producing glossy magazines”. It’s a multi-platform approach focused on hyperlocaism. But will it draw a crowd? Better yet, will it draw enough of a crowd to make money and keep the show on the road? Is it the future of journalism or just a another way to leak money - by assuming if you throw enough at people, something will stick? Until someone really gets the bottom line humming along, it’s just a interesting experiment.